I’ve spent the last decade as a marketing leader...

The back story

I spent nearly 7+ years as a marketing leader at various B2B SaaS companies. The most frustrating thing I dealt with? Finding good B2B content writers. Time and time again I would try out a new writer, only to realize that half the time I was rewriting what they handed to me.

There are lots of really good writers out there, but finding good B2B content writers is tough. The good ones will use their understanding of business principles to create compelling and rich content.

But here’s a simple truth; most content writers don’t have practical business experience working in a B2B environment. Because of this, they can’t write with the richness and depth that’s needed to connect your value proposition with a buyer’s core business challenges.

Business people can sniff out superficial content from a mile away. It’s no different from how a die-hard football fan can identify a casual fan from how they talk about the game.

B2B content needs to be meaningful, rich with depth that resonates with complex B2B buyers. So I thought to myself, “I’m doing half the job already, why not just do all of it myself?” From there, Pop Rockets Marketing was born.

A little more about me

Because of my background, I specialize in producing B2B content in the tech and SaaS spaces. I bring a unique depth of understanding around key business principles and how to articulate value propositions effectively that resonate with B2B audiences.

In my previous roles, one of the primary communication objectives was to make the complex, easy to understand. Over the years, I’ve developed expertise in translating complex technical concepts and simplifying them for non-technical audiences.
I take a collaborative approach to working with my clients. After all, you’re the expert at what you do and who your clients are. Together, we’ll find a strategic path that leads you to addressing your most pressing communication objective. Mainly, how do I deliver meaningful messages to my target audience that will spark a meaningful dialogue?

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