Overview
Clarity specializes in Finance and Accounting recruitment for growth companies in Canada. The landing page created for the campaign is the place where visitors can download the spotlighted report that Clarity is promoting. It’s also an advertising piece, offering up reasons why people should download the report.
Objectives
Getting as many visitors to the landing page to download the report. Visitors have already found their way to the landing page where they can request the report. The landing page copy gives the visitor that one final push with strong proof points.
Audience
The intended audience for the landing page are CEOs and Founders of fast growing tech companies that are struggling to determine what to do with the Finance role as their companies endure growing pains.
